Njengoba uphequlula amashalofu, uqala ukuqaphela eminye imikhiqizo ebonakala ikhanga ngokwanele ekuqaleni.Kodwa-ke, kungakhathaliseki ukuthi uyayidinga noma cha, ukupakishwa kwabo kuhlotshiswe ngehluzo ezinhle kakhulu, imibala namafonti, okwenza isinqumo sakho sokuthenga singabonakali, futhi awukwazi ukuphuthelwa ithuba lokuvula iphakheji ngezandla zakho.
Idizayini yokupakishwa komkhiqizo idala indawo engaphandle yomkhiqizo, njengebhokisi, ikani, ibhodlela nanoma yisiphi isiqukathi.
Abanikazi bamabhizinisi ngokuvamile bacabanga ukuthi idizayini yokupakisha iyingxenye kuphela yezinto eziqinisekisa ukuphepha komkhiqizo.Kodwa umklamo omuhle wokupakisha ungumxoxi wezindaba.Banikeza ngisho nolwazi lwezinzwa olunjengokubona, ukuthinta, nomsindo.
Idizayini yokupakisha isiza abathengi baqonde inhloso yomkhiqizo, ukuthi usetshenziswa kanjani, usebenzisa bani, nokuthi bawuthenge yini.Yingakho abathengi bengakwazi ukuzivimba ekuthengeni imikhiqizo emisha emashalofini.
Idizayini yokupakisha idlala indima ebalulekile ekuheheni abathengi abasha futhi ibe intandokazi yabathengi abadala.Ingakusiza futhi ukuthi ugqame kulabo oqhudelana nabo.
Uma ufuna ukwakha umklamo wokupakisha ophumelelayo futhi webe amakhasimende kwabancintisana nabo, kufanele uqale uqonde izici zayo.Kukhona zonke izinhlobo zemikhiqizo emakethe, kusukela ekudleni kuya emikhiqizweni yansuku zonke kuya kwezimonyo.Imakethe yabathengi igcwele imikhiqizo efanayo evela kumikhiqizo ehlukahlukene.Amaphakheji aklama amabhrendi asekelwe emikhiqizweni ayinikezayo, kodwa futhi aqinisekisa ukuthi amaphakheji awo ahlukile esixukwini.Okulandelayo yizinhlobo ezine zemiklamo edumile yokupakisha ezingasiza amabhrendi awine abathengi abaningi futhi awine emqhudelwaneni oshubile:I-Straight Tuck End ibhekisela esivaloni esigoqeka sisuka phezulu nangaphansi ukuze sinikeze isibonisi somkhiqizo esicacile kusukela ngaphambili kwebhokisi.Njengoba igama liphakamisa, amabhokisi okubonisa mahle kakhulu ekuboniseni imikhiqizo yakho futhi ayenze igqame eshalofini.Izikhwama ze-Gable namabhokisi zaziwa njengabaholi ekupakishweni okunethezeka.Zinesakhiwo esizinzile esiza umkhiqizo ukuthi uhlale ndawonye ngaphandle kokuchitheka.Ubhiya obunamakhona amane wumklamo onamakhona amane-okuhlanganisa nethreyi nebhokisi, elingabamba izimo ezine ezifana namathini nobhiya.Ubhiya we-Hexagon nawo unomklamo onamakhona amane, kodwa unesivalo esiphindwe kabili esingabamba izinto eziyisithupha (njengamathini nobhiya) ndawonye.
Ibhokisi lomkhono linezingxenye ezimbili-ithreyi ebekwe odongeni kulula ukulishelela ebhokisini eligoqekayo.Ingavikela umkhiqizo kunoma yikuphi ukulimala okungenzeka.Ibhokisi lomcamelo wuhlobo lokupakisha oluklanywe lwaba umumo womcamelo.Ivala kusukela emaphethelweni womabili futhi kulula ukuhlanganisa.Kunelokhi eyinhloko ohlangothini olulodwa lwebhokisi lokukhiya unyawo olunamakhava amane angaguquki okugcina izinto ezisindayo nokuzigcina zihlelekile.Ibhokisi elingezansi linefomula enezinyathelo ezintathu zokuvala ibhokisi.Kubukeka kufana nesiphetho esigoqayo futhi kunikeza ukuvikeleka okwengeziwe ukuze kuqinisekiswe ukuphepha komkhiqizo.Ukuthengisa kwenkampani kuncike ezintweni eziningi, okuhlanganisa amanani ancintisanayo, izinto zokukhangisa kanye nekhwalithi yomkhiqizo.Phakathi kwazo, ukwakheka kokupakisha kuyisici esibalulekile okufanele sicatshangelwe ezintweni zakho zokumaketha.Amashalofu agcwele imikhiqizo efanayo.Ezinye zazo zidonsa amehlo kalula, kanti ezinye zihlala eshalofini kuze kuphele isikhathi.Idizayini yokupakisha elula necacile ingavimbela imikhiqizo yakho ukuthi inganakwa.Inikeza ulwazi olusheshayo olufunwa ngamakhasimende.Bheka ukupakishwa kwale Bar ye-Mandarin Natural Chocolate.Izwa ukunaka ekudonsayo ngobuhle bayo obulula nokusebenza kokunambitheka.Iminyaka eminingi, amabhrendi asebenzise i-psychology yombala ukuheha amakhasimende angaba khona.Idizayini yokupakisha ayihlukile.Ilogo ekhangayo kanye nenhlanganisela yombala efanele yedizayini yokupakisha ithonya isinqumo sokuthenga somsebenzisi ngokuvusa imizwa yabo.Isibonelo, i-Truck King isebenzisa okuphuzi nokuluhlaza okwesibhakabhaka ukuze icuphe imizwa edlalwayo nenegunya.Ngaphezu kwalokho, inikeza umbono womkhiqizo othembekile.
Izindaba ezinhle ukuthi ngedizayini yokupakisha yomuntu siqu ye-pop-up, ungashiya umbono ofanayo kumakhasimende akho.
Indlela iwumhlinzeki wensipho nowokugeza osebenzisa imiklamo yebhodlela ebonisa ngale esigabeni ngasinye somkhiqizo.Ivumela imibala ukuthi ikhanye ngebhodlela elibonisa ngale futhi idale umphumela wothingo ngemiklamo yangokwezifiso.Ngokuthuthuka okuqhubekayo kobuchwepheshe, amakhasimende aya ngokuya eqaphela mayelana nemikhiqizo.Abavele bathengi izinto ngokusekelwe emibaleni ekhangayo.Ukuthembana kubaluleke ngokufanayo kubo.Ngenhlanhla, umklamo wangempela wokupakisha unikeza isikhala esanele somkhiqizo wakho ukuze wakhe ukwethenjwa futhi uguqule izivakashi zibe amakhasimende.Ngomklamo othembekile wokupakisha, unganikeza ulwazi olufana nevelu yomkhiqizo wakho futhi unikeze umuzwa ongenazihibe kumakhasimende akho.
I-Watusee Foods ingumkhiqizi wokudla okulula okunempilo.Iqanjwe ngegama layo (Wat-u-see), yakha idizayini yokupakisha ehambisana negama lomkhiqizo wayo futhi idlulisa umlayezo wokukhetha ukudla okulula okunempilo.Ucwaningo lukhombisa ukuthi bangama-30% kuphela abathengi abahlala bethembekile kumikhiqizo yabo abayintandokazi, kanti amanye ama-70% abathengi ayalahleka ngenxa yemiklamo yokupakisha yezinye izinhlobo.Ucwaningo luphinde luveze ukuthi uma ubheka umkhiqizo isikhathi esingaphezu kwemizuzwana emithathu, noma ungahlelile ukuwuthenga maningi amathuba okuthi uwuthenge awu-60%.Idizayini yokupakisha enomthelela weshelufu ihlanganisa izithombe kanye nokuchayeka okunesikhathi, okuvumela abathengi ukuthi babeke imikhiqizo ngokwabo njengokungathi bashaya ucingo.
Umklamo wokupakisha osebenzayo uwukwengeza amathuluzi engeziwe emkhiqizweni ngezinjongo ezihlukahlukene.Isibonelo, engeza i-squeezer ku-toothpaste.Ithuthukisa ukusebenzisana komkhiqizo wabathengi futhi ibanikeze umuzwa wangempela.
Isikhathi sokuthumela: Jul-01-2021