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Umbiko weMakethe wakwaSmithers uthi umnotho osafufusa kanye noguquko uqhuba ukukhula kokufakwa kwezitolo

Ngokombiko wakamuva kaSmithers othi “Ikusasa Lokupakishwa Kwezitolo ngo-2024”, ukukhula kwesidingo sokupakishwa kwezitolo kuvela emnothweni osafufusa noguquko.Isifunda sase-Asia-Pacific sibala amathani ayizigidi ezi-4.5, cishe ingxenye yengqikithi yesidingo somhlaba wonke.
Ngesikhathi esifanayo, imakethe yaseNtshonalanga evuthiwe izobonisa ukukhula okungaphansi kwesilinganiso ngo-2024, nakuba iNingizimu neMelika Ephakathi izothatha indawo yesibili ngesidingo, ifinyelele amathani ayizigidi ezingu-1.7.Ingqikithi yesidingo emhlabeni wonke singamathani ayizigidi ezingu-9.1.
Ngo-2018, isidingo sevelu ye-global retail packaging (RRP) sidlule amathani ayizigidi ezingama-29.1, isilinganiso sokukhula konyaka esingu-4% kusukela ngo-2014. Inani lemakethe ngo-2018 lilinganiselwa ku-57.46 wamadola aseMelika.
Kulinganiselwa ukuthi kusukela ngo-2019 kuya ku-2024, ukusetshenziswa kwe-RRP kuzokwenyuka ngesilinganiso sika-5.4% ngonyaka.Ngamanani avamile ngo-2018, izoba nenani elilinganiselwa ku-40 million metric tons, elibiza ama-dollar ayizigidi eziyizinkulungwane ezingu-77.
Uchungechunge lwezici zokushayela ngezibalo zabantu, ezenhlalo kanye nezobuchwepheshe luzovuselela isidingo se-RRP, kusukela ekukhuleni kwabantu okulula kuya ekusetshenzisweni okwandayo kokupakisha okuguquguqukayo, bese kudingeka i-RRP ukuze ibonise futhi idayise amaphakheji.
Njengokusetshenziswa kokupakisha okukhulu, kukhona ukuhlobana phakathi kwezinto ezithinta inani labantu kanye nesidingo sesikhathi esizayo se-RRP.Ikakhulukazi, inqubo enkulu yokukhula kwamadolobha esifundeni sase-Asia-Pacific ilethe abathengi abaningi ezitolo ezinkulu zaseNtshonalanga okokuqala ngqa, ngaleyo ndlela yethula amafomethi okubonisa okuthengisa.
Ezitolo ngekhulu lama-21, izinzuzo zefomu lokuthengisa noma leshalofu zizohlala zingashintshile kubathengisi nabanikazi bomkhiqizo, kodwa izinyathelo ezintsha nobuchwepheshe buzosiza ukuhlanganisa lezi zinzuzo ngesikhathi sokubikezela.
Ukunciphisa izindleko zasesitolo, ezifana nokupakisha amashalofu noma ukuklama umsebenzi wezibonisi ezithile zokuphromotha, kuyinzuzo kubathengisi.Abathengisi abakhulu bashicilela imihlahlandlela yasesitolo ukuze abasebenzi bachaze izakhiwo zesitolo ngefomethi elungele ukudayisa.Isibonelo, i-Walmart inomhlahlandlela wabasebenzi onamakhasi angama-284.Lokhu kuzothuthukisa ukumiswa okukhulu kosayizi wefomethi ye-RRP ngesikhathi sokubikezela.
Ngesikhathi esifanayo, izinguquko zezibalo kanye nezinhlobo zezimpahla ezithengwa abathengi zikhetha i-RRP.Imizi eminingi yomuntu oyedwa kanye nokuvakasha kokuthenga kaningi kwenza imakethe ithande ukuthengisa amayunithi amaningi ngamaqoqo amancane.Ukupakishwa kwesikhwama kuholele kufomethi ethuthukisiwe yokubonisa lokhu ezitolo.
Ukupakishwa okulungele ukudayisa kuvumela abanikazi bomkhiqizo ukuthi balawule kangcono indlela imikhiqizo yabo eboniswa ngayo endaweni yokuthengisa, ngaleyo ndlela balawule ukuthintana kwabo nabathengi.Enkathini yokwehla okukhulu kokwethembeka komkhiqizo, lokhu kudala ithuba elicacile lokukhulisa ukusebenzelana nabathengi.Kodwa-ke, ukuze kusungulwe ukuxhumana okwengeziwe nabathengi futhi kugcinwe isikhundla sabo emkhakheni wezokudayisa, amabhrendi kufanele agxile ekusunguleni izinto ezintsha nasekuthuthukiseni ukusebenziseka kalula kwabathengi.
Kunezici ezimbalwa zobuchwepheshe ezizuzisa amabhrendi, njengokuphrinta kwedijithali kumaphrinta we-inkjet.Kulula ukuthumela imisebenzi yesikhashana yephepha likathayela ngenani eliphansi lokuhleleka nokuyithola ngokushesha kumnikezeli wesevisi yokuphrinta, okuvumela ukuguquguquka okukhulu lapho u-oda ama-RRP ephepha likathayela futhi ovumela ukusetshenziswa okwengeziwe kwama-RRP okukhangisa.Nakuba lokhu bekulokhu kwenzeka ku-major camafestivali abantulayo (njengoKhisimuzi), ukutholakala okubanzi kokuphrinta kwedijithali kusho ukuthi lokhu kunganwetshwa emicimbini emincane, njenge-Halloween noma uSuku Lwezithandani.

 

Ukusetshenziswa kwe-RRP ezimakethe zemikhiqizo emisha, yezobisi nezamabhikawozi kubalele ngaphezu kwengxenye yokusetshenziswa isiyonke ngo-2018. Lezi zimboni ezintathu kulindeleke ukuthi zigcine amasheya azo emakethe ahamba phambili esikhathini esimaphakathi.Sekukonke, kulindeleke ukuthi ngo-2024, isabelo semakethe sizoshintsha kancane, okuzozuzisa izinto ezingezona ukudla.
Ukuqamba okusha kuhamba phambili ekuthuthukisweni kwemboni ye-RRP, futhi imikhakha eminingi esetshenziswa ekugcineni ijabulela izinzuzo zomklamo omusha we-RRP.
I-RRP yokudla okuqandisiwe nemikhiqizo yokunakekelwa kwasekhaya izokhombisa ukukhula okuphezulu kakhulu emkhakheni ngamunye osetshenziswa ekugcineni, namazinga okukhula onyaka ahlanganisiwe angu-8.1% no-6.9%, ngokulandelana.Ukukhula okuphansi kwaba ekudleni kwezilwane ezifuywayo (2.51%) kanye nokudla okusemathinini (2.58%).
Ngo-2018, iziqukathi ezisikiwe zabalelwa ku-55% wesidingo se-RRP, kanti amapulasitiki abalelwa cishe ingxenye yesine yengqikithi.Ngo-2024, lawa mafomethi amabili azogcina izikhundla zawo ezihambisanayo, kodwa ushintsho olukhulu luzosuka kumaphalethi asongwe ngokuncipha ukuya emabhokisini alungisiwe, futhi isabelo semakethe phakathi kwalawa mafomethi amabili sizoshintsha ngo-2%.
Iziqukathi ezisikiwe zizoqhubeka nokuduma futhi zizoba phezulu kancane kunokukhula kwemakethe okumaphakathi kuso sonke isikhathi socwaningo, ukuvikela isabelo sawo semakethe esikhulu samanje.
Ngo-2024, ukukhula kwamacala okubuyiselwa imali kuzoba okushesha kakhulu, nezinga lokukhula elihlanganisiwe lonyaka lika-10.1%, licindezela ukusetshenziswa kusuka kumathani ayizigidi ezi-2.44 (2019) kuya kumathani ayizigidi ezi-3.93 (2024).Isidingo esisha samaphalethi asongwe ngokushwabana sizoba phansi, nezinga lokukhula elihlanganisiwe lonyaka lika-1.8%, kanti isidingo sezomnotho esithuthukile empeleni sizowa-Western Europe, United States, Canada, and Japan.
Ukuze uthole ulwazi olwengeziwe mayelana nombiko wakamuva kaSmithers “Ikusasa Lokupakishwa Kwezitolo ngo-2024″, sicela ulande incwajana ethi https://www.smithers.com/services/market-reports/packaging/the-future-of-retail- Ready ukupakisha kuze kube ngu-2024.
Ithini incazelo yefomethi yephakethe?Ngokwazi kwami, i-RRP “iphepha likathayela”.Isiqukathi esisikiwe sinothayela, futhi kukhona namaphalethi ashwabanisayo kuthayela, akunjalo?https://www.youtube.com/watch?v=P3W-3YmtyX8 Bese liyini ibhokisi elilungisiwe?Ingabe lokhu kusho ukulungisa iphakheji yomkhathi?Siyabonga ngosizo lwakho kusengaphambili.
I-WhatTheThink iyinhlangano yemidiya ezimele ehamba phambili embonini yokunyathelisa yomhlaba wonke, ehlinzeka ngemikhiqizo yokuphrinta neyedijithali, okuhlanganisa i-WhatTheThink.com, PrintingNews.com kanye nomagazini i-WhatTheThink, okuhlanganisa izindaba zokuphrinta kanye nefomethi ebanzi nezinhlelo zezimpawu.Umgomo wethu ukuhlinzeka ngolwazi mayelana nemboni yanamuhla yokunyathelisa nezimpawu (okuhlanganisa ezohwebo, ezitshalweni, ukuthunyelwa kweposi, ukuqedela, izimpawu, ukubonisa, izindwangu, izimboni, ukuqedela, ukulebula, ukupakisha, ubuchwepheshe bokumaketha, isofthiwe nokuhamba komsebenzi.


Isikhathi sokuthumela: Jun-09-2021